厦太栋痹横廷枷检嘶鞠式佃窃
舒忍掇开耐抚蜜络娥芍愧烯既
国际市场营销学2063880 2024智慧树满分答案
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第一章 单元测试
1、判断题：
The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
A:对
B:错
答案: 错
2、判断题：
The business activities of international marketers are not affected by competition in their domestic market.
A:对
B:错
答案: 错
3、单选题：
With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:
A:predicatable elements
B:demographic elements
C:uncontrollable elements
D:
| Level of technology |
| Level of technology |
controllable elements
答案: uncontrollable elements
4、单选题：
_____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
A:Segreation
B:Holism
C:Nativism
D:Self-reference criterion
答案: Self-reference criterion
5、单选题：
Which of the following is closely related to the self-reference criterion?
A:Marketing mypoia
B:Ethnocentrism
C:Differentiation
D:Multiculturalism
答案: Ethnocentrism
第二章 单元测试
1、单选题：
Geographical location plays a part in access to
A:markets
B:economics
C:politics
D:people
答案: markets
2、单选题：
Which of the following arguments regarding the need for protectionism is recognized by economists as valid?
A:Encouragement of capital accumulation
B:Need to keep money at home
C:Protection of an infant industry
D: Conservation of natural resources
答案: Protection of an infant industry
3、多选题：
The Principles of The Belt and Road are including
A:The Initiative is open for cooperation
B:The Initiative is harmonious and inclusive
C:The Belt and Road Initiative is in line with the purposes and principles of the UN Charter
D: The Initiative follows market operation
答案: The Initiative is open for cooperation;
The Initiative is harmonious and inclusive;
The Belt and Road Initiative is in line with the purposes and principles of the UN Charter;
The Initiative follows market operation
4、判断题：
Countries along the Belt and Road have their own resource advantages and their economies are mutually complementary.
A:错
B:对
答案: 对
5、判断题：
Climate is one of the most important factors in development is geography.
A:对
B:错
答案: 对
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